David August Heil
Founder • Creative Director • Chief Executive Officer
David Heil is an American fashion designer, specializing in custom menswear. He is particularly noted for his clean, modern, tailored lines and an almost fanatical attention to detail. David is Chief Executive Officer of David August, Inc., which today provides complete bespoke wardrobes for some of the most well known business leaders, sports professionals and entertainers in the world.
David is a Southern California native from an entrepreneurial family that was involved in real estate, commercial property development and construction. He grew up working in the family businesses, helping out on construction sites and in the office, after school and on weekends. It wasn’t uncommon for family dinners to start after 10pm, when his parents and his three siblings finally wrapped up work for the day.
David first tasted success on his own in High School, boldly promoting rock concerts, selling fireworks and even brokering tickets to the Olympics. “I grew up in an environment where work and play and relationships all blended together. It was all life.” David said. “The reason I love what we do for our clients even today is because they become friends--and you want your friends to have the very best. You don’t want to ever let them down, because it’s a close relationship. That whole dynamic is how we grew up. So when I think about a business that is really a lifestyle, that’s what David August is.”
After graduating from Arizona State University, David worked in sales for one of his family’s hotel properties, but knew that wasn’t his real destiny. Rather quickly he realized that there might be a way to combine his innate business and people skills, along with his one of his lifelong passions: Men’s clothing. David quite simply, loved clothes. And he looked so good in the wardrobe that he carefully curated for himself, that friends were constantly begging him to do the same for them.
But when David Heil tried on his very first custom suit--one created specifically to his unique measurements and considering how he was going to wear it--well, that was a revelation. If more men knew how much better an outfit that was specifically made for them fit and felt, how much more confident they would be when wearing it, he was sure they’d want another one. And another. Almost inevitably, with initial seed funding from his father, David August Heil became a clothier.
Because there were few places in Southern California where a man could turn for a truly custom suit, in the early years, David found himself wandering small Italian villages, searching for the most fabulous fabrics made on ancient looms, and for families who for generations had created the most exquisite shoes, silk ties or accessories. He learned from master tailors on Savile Row what constitutes the perfect buttonhole. He found that one guy in an industrial area of El Paso who made a better belt than anyone in the world. He experienced how material is properly cut so that it lies just so; and how a simple needle and thread in the hands of a skilled artisan will always be superior to a sewing machine.
To all that learning, David applied a design sense born out of his uniquely American experience, as well as his legendary attention to detail. Only when the fit is perfect and the whole outfit is perfectly pulled together from the pocket square to the lining, will he call it finished. He prefers to meet with clients in their own closets, where he makes sure all those details can come together as they were meant to. Through the years, even clients who have worn other custom suits, have remarked that a David August creation feels MORE custom, fits that much better and when all eyes are on him, gives a man the power to walk into any room and just own it.
Not surprisingly, men of significance began to seek him out; to tell their other significant friends about David August; until the company became one of the largest of its kind, with presence in California, Las Vegas, Florida and New York.
As the business moves towards its 25th anniversary, David Heil continues to push the envelope beyond what’s expected from men’s fashion. The company now offers complete business and formal wardrobes and casual elements as well, so a client will look equally good at their wedding, at their most important business meeting or lying on a faraway beach. And because the clothing is so refined, it’s not uncommon for one DA client to recognize another, based exclusively on their mutual understanding of what can only be described as “The Look.” It is distinctively modern and distinctively American.
It is entirely David August.
David lives in Laguna Beach with his wife and three of his four children. He is active in a number of charities on both coasts and is a founding board member of Miracles For Kids, a group that supplies a safety net for families with ill children.
When Lucas Lujano walks into a room, people notice.
And it’s not just his contagious smile or his constant, palpable fire for life: after more than 20 years in the men’s clothing industry, he understands that an immaculately put together outfit will do more than simply garner compliments for the wearer—he knows that first impressions can set the tone for an entire relationship. Lucas knows that a custom-tailored wardrobe is about so much more than wearing nice clothes: he knows that putting forth the effort to always look your best will not only earn appreciation and attention, but also admiration, respect, and a foundation to build the best professional and personal relationships possible.
And that is what he delivers to each one of his clients.
Charismatic and convivial, everything Lucas does stands out. And when you work with him, he will ensure that everything you do will as well—whether you’re looking to dress for the boardroom or at an exclusive nightclub, you will be exceptionally well dressed for the occasion. Lucas excels at getting to know his client’s lifestyle and personality so that he can provide the perfect custom wardrobe make each individual man distinctively striking. He’s passionate about the comprehensive presentation: he’s not content to simply outfit someone with a “good looking” shoe or a “cool” shirt; he wants the entire package to be impressive. His goal is for everyone one of his clients to be drenched in curb appeal--to constantly be complimented on the manifestation of their outstanding personal style. Embellishing elegant looks with a distinctly modern flare, he loves adding a bit of edge to classic cuts and timeless fabrics using the arts of subtle contrast and avant-garde details—a hidden skull and crossbones lining inside a sports jacket, a unique ticket pocket on a suit, a subtle navy window plaid side panel that only shows with movement. This artistry as a designer, along with his unique blend of professionalism and exuberance, have made Lucas Lujano one of the most sought-after clothiers to the superstars of the sports, business, and entertainment worlds.
Passionate and detail-oriented, Lucas knows that first impressions and the impact and appreciation that come from putting one’s self together in the best possible manner can go farther than most people realize, and he his clients to experience it for themselves. And his clients know that working with Lucas is a truly valuable and enjoyable experience. To experience the difference a custom-tailored David August wardrobe can make for you, call him at 714-545-7848 to set up an appointment.
Sitting down for a first meeting in a smooth charcoal grey suit that’s subtly embellished with perfectly coordinated with a deep purple pocket square, modern tie, and cuff links, you get the distinct impression that Chad Mihr is not one to neglect a single detail. Focused, attentive, and steady, Chad has an exceptional natural gift for sensing client’s needs. He listens carefully during sessions, paying close attention to both the spoken and the un-spoken cues, getting a sense not only of the type of service his client will require, but also what colors schemes and fabrics are going to suit that particular man just so. “Clients put a lot of trust in us to design something perfect for a particular function, wedding, vacation, or season,” he says, “So of course my goal is always to be able to come through and give them exactly what they want, even if they’re not sure what that is until they see it.”
You see, Chad has the art of working as an exceptional custom clothier down to a science. Along with Lucas and David himself, has been with David August since day one—a DA OG, if you will. And with over 15 years in the men’s fashion industry, he has gained extraordinary skills and expertise and lost not an ounce of his passion or his consistent drive for excellence. Chad takes dedication to the next level: going above and beyond for his clients is his standard mode of operation. He understands how valuable your time is, and he will bring the David August experience to you wherever you’re located, doing whatever it takes. He’s taken measurements not only in homes and offices, but also in hotels, airports, and courtrooms. He jut met a coach for an appointment in city where he was recruiting a player. Bespoke apparel usually takes 6-8 weeks to deliver, but if one of his clients needs an exquisite, personalized white suit for a Great Gatsby themed event that’s identical to the one Leonardo DiCaprio wore in the film and he needs it by next week, he will make that happen. Whatever your apparel needs are, Chad will ensure that they are taken care of in a manner that exceeds your expectations and suits your personal preferences. If you like to shop and make your own selections, he’ll bring the store to you and let you go wild. If you’d rather not, he can take care of every detail from head to toe and leave you with a wardrobe book that will help you easily select the perfect outfit for any occasion from your custom David August pieces, taking the guesswork out of dressing and ensuring that that your look is always flawless and stress-free.
Men who can afford anything know that you really can’t put a price on feeling great, and Chad knows exactly how to deliver that. There’s nothing like feeling like a million bucks for whatever the occasion— whether it’s a trip to St. Barth’s with the perfect light, linen-cotton blend jacket with beautifully colored accents or an impeccably-fitting and coordinated power suit for an important meeting. “It would be difficult to overstate the potential impact of first impression, of the way you present yourself,” he says. “And there’s nothing like starting your day and wondering what cool David August outfit you get to wear that day, knowing that you’re absolutely taking full advantage of that potential of aesthetic appeal, and getting to walk through your day with confidence.” If that sounds like an experience you want, contact Chad at 714-545-7848 to set up an appointment. You won’t regret it.
Intelligent, bold, and confident, Cedric Channels is set apart by his unique background.
Rather than coming from the world of fashion, Cedric came to David August from the world of business. He studied business and Loyola Marymount University, and upon graduation started working for the Sacramento Kings basketball organization—working his way up from ticket sales to managing their entire corporate sales department, and eventually becoming a corporate liaison for the NBA. Because of this, Cedric very much understands the world that many David August clients are coming from. He has an eye for fashion with a corporate perspective. He’s a no-nonsense guy. He understands how valuable time is, and not a single meeting is wasted: it’s all about ascertaining needs, and then making sure those needs are met flawlessly and above expectation.
When asked what his goal is when sitting down with a new client, he jokes that it’s to make his wife happy. But there’s a truth behind the jest, as he explains: “The thing that makes my day every single day is when a client says ‘thank you’ at the end of the meeting, and he’s not saying ‘thank you’ for doing business, he’s saying ‘thank you for transforming my life’. When they’re dressed right, this confidence starts to roll through their life: not just in business, but their wife starts to notice, they start getting compliments when they’re out, it changes the way they carry themselves, and it’s ends up changing everything. That’s why I’m at David August: to be a part of transforming lives.”
Micah Leftwich’s friends would describe him as charismatic, intelligent, extremely passionate, and, of course, well-dressed. That’s because Micah understands the true potential of a wardrobe: being well-dressed is one of the most clear and powerful ways a man can portray his success to anyone and everyone he meets. So his mission when meeting with clients is to ensure that they are always sending the right message with their clothes: that they are powerful, intelligent, confidant, and perfectly put together. He’s particularly ardent about ensuring that his clients stay current and contemporary and remain on the cutting edge of trends instead of falling behind, and making sure they feel confident whether their in the boardroom or at the beach. After all, he says, “Why wouldn’t every man want to be well-dressed for every occasion?”
We’re right there with you, Micah. When he’s not using his passion for fashion to ensure his clients are flawlessly attired, you might be able to find him sky diving in Hawaii or surfing in his native Huntington Beach.
On paper, Andrew Pavlovich’s title is “Clothier Assistant”, but if you asked him to describe his role, he’d tell you that he helps clients achieve their sartorial aspirations. A Laguna Beach native and a graduate of USC School of Business Administration, Easy-going, charismatic, and talented, Andrew has a penchant for classic design and with a discerning taste in modern aesthetics. Best illustrated in his clothing designs, his styling interests favor wide lapels, a tapered coat waist, and slim trousers. Each detail must be carefully considered: form, function, and curb appeal; these are the tenets of his design process. When meeting with clients, he first seeks a comprehensive understanding of their specific lifestyle to ensure that all their basic clothing needs are met, then creates lasting wardrobes which stand the test of time.
Andrew encourages you to try David August because fashion is a direct expression of personal style, which gives you the unique opportunity to showcase who you are. The first thing that anyone notices about a man is how he presents himself, and it’s important to look the part that you want to play. We think that’s excellent advice, Andrew. When he’s not outfitting David August clients in their optimal vestiaries, he enjoys surfing, volleyball, and hanging out with family and friends.